Sample data. All names, companies and figures are fictional.
01 / The brief
A four-week proposal for Northline Studio's client enquiry process.
New requests arrive through several channels. The team needs a consistent way to respond and agree on the next step.
Review the enquiry form, write a first-response template and try a weekly follow-up routine.
02 / April results
Referrals won 2 projects from 12 enquiries. The website won 2 from 24; events brought 4 enquiries and no projects.
This small fictional sample suggests where to look next. It does not prove why an enquiry did or did not convert.
03 / The next four weeks
Read recent enquiries and note the questions clients ask.
Ask for the project goal, timing and budget range.
Use one first-response template and track the next step.
Compare enquiries and projects won with April's sample.
Use the buttons, or focus the slide and use the Left and Right arrow keys.